![]() Regardless of our shape or condition, anything 300mg or more of caffiene and we all have some problems appear. The skinny runners drink that and nothing happens. I love the dudes and I am glad they are taking care of themselves the past couple of years. The two of them learned a lesson and don’t touch the stuff. The industry made sure no one would track this.Īll the heavy dudes (300lbs+) I know ended up going to the hospital after drinking 200mg of caffiene. The fact that no mental health therapist would question the excessive use of these beverages is telling. As a layperson, I can see a correlation between anxiety, depression, and confusion, and the consumption of these beverages. The answer is always no, and a quizzical response. Our of my own curiosity, since no actual research was done, I started asking people who consume these beverages, and have mental health disorders, if their therapists or psychologists or psychiatrists have ever told them to lay off these beverages. That kind of research was not funded, the industry decided it could be inconvenient, and unprofitable. There was no research done on how many of them will never function in any normal capacity. There has been no research on how this has affected a lot of them. Young socially isolated people, in the glare of a computer screen, gulped down quarts of this stuff, daily. These drinks were marketed alongside computer games and social media, and their consumption became almost automatic. Young people are having strokes, dealing with obesity, and the suicide and mental health rates are rising. Whenever anyone questions any of it, they have industry front group create a counter narrative. They turned millions of kids not mindless consumers of beverages, fast food, and social media. In post fact America, we are all going to pay for the greed of these corporations. It is clear that Diabetes is the result of sugar consumption, but the same tactics they used to market sugary drinks are used to market these highly caffeinated beverages. The soft drink industry spends millions to protect its market share. We have seen years of regulatory capture, where industry insiders sit on the regulatory boards, fact based science is ignored, and half truths are promoted as facts. Unfortunately our elected representatives and policy makers turn to the corporations for insight on marketing to children. The industry funds and designs academic research, designed to make it’s product appear harmless. Now it is the wild west, any ridiculous claim can be made in media content. There used to be laws about marketing products with health claims, in the US. The FDA and FTC are no longer tracking the extensive marketing, product placement, and content marketing. At the same time the media claims there is over regulation, to protect these industries. Our regulatory agencies, and health industry regulators are no longer functioning. Since caffeine is assumed to be harmless and not a drug, these soft drink marketers found a loop hole and exploited it fully. With the advent of social media, and the continuing targeting of marketing at children, it is really clear that the regulatory agencies are no longer functioning. The drinks have been marketed as status indicators, compelling more kids to consume them. It is really clear that our youth are under a lot of stress to perform, athletically and academically. There is an uptake in the abuse of stimulants, including crystal meth, and ADHD medications. In some cases these drinks are ingested along with stimulant medications, or in place of them. Many include vitamins, herbal products, and amino acids, giving the drinks the false veneer of a health product. In much the same way they peddled vaping on social media, these drinks were marketed as wellness products. The marketing, is targeted at teens, and young adults. That leads to more consumption, which includes multiple servings a day. The big box stores sell them in bulk, and many consumers buy them that way. These drinks are more expensive than the usual soft drinks and some take up less shelf space, making them more likely to be promoted. They cross over into the wellness category, meaning since they are assumed to be harmless, there is no research. At every point of sale there are the ubiquitous energy drinks, advertising concentration and vitality. Parents believed this stuff was harmless because it is marketed everywhere. The industry would have made it difficult to track the adverse events. There may even be a correlation with acts of aggression, and crippling anxiety. There is no check box on any intake form for caffeine or energy drink consumption. There is no way to track how many Emergency room visits or psychiatric episodes.
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